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About us

TrafficAssistants.com is a service provided by OMS³ - a Systems-Based software development and information marketing firm that focuses on tools that turn Entrepreneurs into Superpreneurs. OMS3’s software and information products are built for businesses that use the web as a major advertising medium, implementing a core strategy referred to as Systemized Intelligence.

OMS³ PTY LTD has been headquartered in Perth, Australia since its inception, with the admin and programming team working from Romania. The company recently moved offices to Hyderabad, India. A team of 250 computer professionals will be fully functional no later than the first quarter of 2007.


A successful Internet marketing consultant understands that he needs to work ON his business and not WITHIN his business. At OMS3 we too accept and understand your need to work on a macro-level. And that’s precisely how we employ the power of leverage and automation.

Automating regular chores and tasks via intelligent business systems is the only way to take your Internet marketing and business to the next level. Hence, the introduction of the Traffic Assistant – an Internet marketing service designed to allow you to leverage various web site traffic promotion strategies and automate all the tasks related to increasing web site traffic.


Unlike many outsourcing and Internet marketing companies OMS3 does not just work virtually. The founders of OMS3 believe in being present hands on to oversee their business and ensure customer satisfaction. Meet Richard East and Nick Dunin:

Richard East is recognized within the Internet Marketing spheres as an expert teacher and marketer. One of the co-founders and COO of OMS3, Richard has the knack for making customers realize that to take their business to the next level it is essential to incorporate Systemized Intelligence and use tools and software developed by trained professionals for novice users.

As owner of several million-dollar companies employing more than 200 people, Richard certainly has lots to be proud of and could easily rest on his laurels. But what makes Richard so vibrant is his refusal to accept the status quo. His constant search for a better way to market businesses and to deliver what the customer wants. Richard is at heart a strategic business developer, a trainer extraordinaire and a loving husband and father.

Richard’s need to always be bang in the middle of all the action has taken him from the US to Romania and now - to India to personally oversee the expansion and growth of the OMS3 offices in Hyderabad, India. Richard is as excited about experiencing the vibrancy of India as he is about the new Traffic Assistants services.

 A  risqué beginning 6 years ago as an affiliate beyond compare in the cut throat online Gambling and Pharmaceutical Industries, Nick Dunin co-founded OMS3 looking for something more long term. A web site traffic promotions expert Nick is the best in the field.

Nick started early in the mid 90s as a young man; sitting in university classes always tinkering with Hotbot / Altavista, learning how they ranked a page, and the amount of visitors that he could lure to his page on 'football'. Ever since Nick has been chasing the question “How can I get more visitors?” The solutions he has come up include some classic techniques; some clever cloak and dagger stuff and some that are simply bizarre. The one thing they have in common is that they are all effective in driving more traffic than ever to his websites.

Nick’s biggest asset is his ability to think out of the box in terms of traffic generation, getting traffic in search engines and creating software to automate traffic problems. You can get a peek into how Nick’s mind works with the Web Traffic Videos.

Nick is also currently in Hyderabad, India personally overseeing the training of each and every Traffic Assistant being hired by OMS3. From initial reports it appears Nick has a ‘web site traffic boot camp’ going on down there and anyone who doesn’t make the cut is literally being given the ‘boot’!

• FACT: The number of IT-ITES professionals employed in India has grown from 830,000 in FY 2003-04 to over a million in FY 2004-05.
• FACT: The IT employee base is estimated at over 1.3 million in FY06.
• FACT: In addition, an additional 3 million job opportunities have been created through indirect and induced employment.
• FACT: India also has the largest pool of offshore talent in the world accounting for 28% of the total suitable pool available across all offshore destinations and outpacing the share of the next closest destination by a factor of 2.5.

Given these facts and figures it is obvious that India is an emerging global IT leader. In fact, the only real competition India faces is from China. However, while China does provide the lower cost option, it cannot compare in quality to the education and training IT professionals receive in India.

Another area where India scores significantly higher than China is the use of the English language. The English language has been seamlessly integrated into the Indian education system since decades now. The larger portion of the educated Indian population is bi-lingual.

In addition, the Indian government is highly cognizant of the contribution of the IT industry to the country’s economy. It provides regular grants and incentives to indigenous and foreign IT companies to spur further development and growth. The infrastructure at dedicated technology parks such as Bangalore’s Electronic City and Hyderabad’s HiTec City is world class.


Taking advantage of the lowered administrative costs, OMS3 can thus afford to pass on extremely competitive rates to contractors like you, looking for a cost-effective way of hiring Traffic Assistants.